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Media Coursework AS
VOLUME MUSIC MAGAZINE

QUESTION 3
What kind of media institution might distribute your media productand why?
One of the possible companies that I believe could distribute my magazine is IPC MEDIA. The reason for this is because they are one of the leading media institutions in the UK. It reaches with print alone, almost 2/3 of UK women and up to 42% of men in the UK. Also IPC Media distributes many professional music magazines including one which I have got my inspiration from, ‘NME’ magazine. IPC’s audience is varied therefore they distribute lots of different magazine types and would be able to distribute my magazine to my target audience. The company has variety and would help me to improve my product to be more specific to the larger / more popular audience type. IPC media is a large popular distribution company and could easily distribute my music magazine. My product would be distributed into local small stores and possibly larger supermarket stores where they could be seen and purchased my main target audience.
Another possible company that I believe could distribute my magazine is Bauer Media. The reason for this is because they are a company which distribute a wide range of different magazines. They have also distributed many professional music magazines, and in particular ‘Q’ magazine where I have got my inspiration for my contents page from. This company distributes their products through many different methods, for example, in stores, online etc... The use of distributing my magazine online is that it could easily be accessible by my target audience because the target audience that my magazine is aimed at is people aged 17-25, which is the age group which is most active online, especially using social networking sites like Twitter, Facebook and Instagram which can be a very source of advertisement.
The organisation that I believe would distribute my media product the most successfully is Bauer Media. This is mainly because of the advantage that this company has on IPC Media distribution especially on social media. Social media distribution would greatly affect the popularity and success of my music magazine because as seen on my contents page, my music magazine is involved in social networking therefore my magazine suits the distribution company of Bauer Media the best.








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