Media Coursework AS
VOLUME MUSIC MAGAZINE
TARGET AUDIENCE-SECONDARY RESEARCH
As seen by this secondary research I can see that 21.3 million adults, both male and female read consumer women's monthly magazine's across print and digital per month which has convinced me that I should have a women as my main feature article and storyline to attract this audience towards my magazine.
As seen by this secondary research, I can clearly see that 37.9 million people, both male and female consume magazine brands across print and digital per week. Which would definitely benefit my magazine because this information clearly shows me that many people across Britain recognise brands and remember them therefore my brand name 'Volume' will be recognised by a vast audience. Therefore I have to make a brand style which will be remembered by the audience and will stand out from other brand names and styles.
As seen by this secondary research, I can clearly see that mobile advertisements adds a further 21% audience reach to individual magazine brand footprints, which shows me that mobile advertisements and technology clearly improve the success of the release of the magazine.
As seen by this secondary research I can clearly see that 20.7 million adults read consumer general weekly magazines across print and digital across the UK per week. This shows me that 40% of people in the UK AGED 15+ read general magazines which is a different style to my magazine showing me that there will be a wide range of people who do read music magazine and will therefore read my music magazine.
As seen by this secondary research I can see that 14.1 million adults, both male and female read consumer women's weekly magazine's across print and digital per month which has convinced me that I should have a women as my main feature article and storyline to attract this as the audience towards my magazine.
As seen by this secondary research I can clearly see that 13.7 million adults both male and female read consumer general magazines across print and digital therefore I will ensure that my magazine is a magazine that has a general style and fits the general layout and structure of a general popular music magazine like 'NME' and 'Q' magazine.
